As customers, do we care more about a vendor's products or company, or what they can do for us?
Its always interesting to see what stories businesses are trying to tell with their website. Is it a story about how great these companies, their products or their founders are, or is it a story about how awesome can they can make their customer's business / life.
So, I navigated to some of the leading Enterprise Software vendor website and took screenshots. Here they are, all organized alphabetically.
So, who is telling a Customer centric story vs. a Product-centric or a Company-centric one? And what does that tell us about how these companies personalities...You decide.