Yahoo BOSS - Someone was thinking blue oceans

I am intrigued by the thinking that must have gone into Yahoo BOSS. Essentially, it is a way to offer Yahoo's search infrastructure to start ups & developers for customized search options. What I find cool is that this strategy can enable a number of custom search engine based offerings & fragment the search market against the search titans. Their search service usage chart sure supports the validity of the idea.

Read more on this here....

Yahoo's BOSS Website

BOSS vs. Bing