Remembering Steve Jobs

This is an excerpt from an article originally published here

1. Do what you love.

Jobs once said, "People with passion can change the world for the better."

2. Put a dent in the universe.

He once asked then-Pepsi President, John Sculley, "Do you want to spend your life selling sugar water or do you want to change the world?" Don't lose sight of the big vision.

3. Make connections.

Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. Connect ideas from different fields.

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4. Say no to 1,000 things.

Jobs was as proud of what Apple chose not to do as he was of what Apple did. Why? So he could put the "A-Team" on each product. What are you saying "no" to?

5. Create insanely different experiences.

Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand.

6. Master the message.

Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.

7. Sell dreams, not products.

Your customers don't care about your product. They care about themselves, their hopes, their ambitions. Jobs taught us that if you help your customers reach their dreams, you'll win them over.

See genius in your craziness, believe in yourself, believe in your vision, and be constantly prepared to defend those ideas.