The hardest thing to do is doing what matters.

Far too much time is spent thinking, talking and reading, versus actually doing. We seem to forget that most working things are a product of iteration, of prototyping and multiple cuts, including ourselves (unless 'intelligent design' has a better explanation).


Creativity is a destructive process because it destroys the status quo, it replaces the incumbent, and changes the world of today….in exchange for something different, maybe even faster, better, cheaper and such.

Image Attribution: Young Edison

So, going back to the basics of building whatever we are in the line of building, and to re-think by re-doing is truly what matters. Nothing says this with more certainty than the life story of Thomas Edison.

So, the question worth asking ourselves everyday is...What have we done lately that matters?